MaaS Finland intends to serve as an operator between transport services providers, users and third parties. It will combine all the existing transport services into a single mobile application on the ‘single-ticket principle’ and offer personalised transport plans tailored to customer needs. Hietanen stresses that far from trying to destroy any existing businesses, the company seeks to generate more sales for them. The service promise is to deliver better transport services for consumers in mutual collaboration. “If the MaaS ecosystem fails to contribute to the business of all the companies and parties involved, the concept won’t work,” Hietanen says. Currently, there are three mobile service options available to consumers: one that combines several modes of transportation for a single trip; one that combines private car use with an extensive range of public transport services; and one that offers a comprehensive service for all transportation needs at a monthly rate. “You should ask yourself: ‘What would happen if I gave up my car?’ For one hundred euros, you could have unlimited access to public transport services plus limited access to taxi rides and a rented car for a given number of kilometres. A wide range of services at different rates would be available, for example for families and businesses,” explains Hietanen. He maintains that transportation must be an experience for people: “On average, people use 90 minutes per day to move from one place to another. We want to give this time back to them.” ITS Finland estimates that by 2020, the new transport services could give work to 20,000 people in Finland.
Example last updated August 2017
Contact: Melissa Ackert. FDOT D4 Traffic Operations
Ex. ID 505